The operator who chose the porch.

A woman with shoulder-length dark hair is sitting on a porch step, smiling at the camera. She is wearing a light blue denim shirt and jeans. The porch has a wooden lattice and a white wall with horizontal siding in the background.
Text that says, "Hello, I'm Alex." in a handwritten font.

I found student housing at nineteen and never really looked back. At the start of my sophomore year, I called my mom to tell her I was dropping out of college (she took it well… eventually).

Back then, I saw two paths: a degree in marketing, business, or education, depending on the semester you asked me, or a degree in student housing. I chose student housing.

Over fifteen years later, I’ve worked every operating seat on property, built two corporate leasing divisions, and led leasing, operations, and systems from the VP seat.

Then I became a mom, and what I wanted my life to look like got very clear. I didn’t love the work any less. The tradeoffs just got a whole lot harder to ignore.

I knew what it took to lead well at that level: 50-to-70-hour weeks, life on a plane, and too many moments at home that I heard about instead of lived. I was on a site visit when my oldest took her first steps. That one still gets me.

By the time my second daughter was born, I knew I wanted to do this differently. So I stepped away from corporate on purpose.

Porchview got its name right there on the back porch, while I watched my girls play and thought about what came next. I knew I wasn’t done with the work or the industry I love. I wanted to keep doing work I was proud of, on a schedule built around afternoons outside, learning to count to ten, and little fingerprints on the door after mud pies.

Motherhood would come first here, not take what was left. The shape of my work changed. The grit and high standards behind my results didn’t.

I’m proud of what I built in my first 15 years. I’m even prouder that I knew when it was time to build something different. Porchview is that something.

And I’m so glad you’re here.

Text that reads 'Alex Rippy' in stylized font